Love what you're doing @vocaltype.co Each letter design only adds to the overall design and message. I thought the same thing early in my schooling when I was a young designer studying typography. Best of luck as you go forward and thank you for quoting everything happens for a reason. We call it @ehfar > check us out.
I feel like everything happens for a reason, so every design decision should have a reason behind it. This is how I work, in general.
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